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Podcasts/Acquiring Minds
Acquiring Minds

It Worked Buying An Ecom Business To Gain Freedom

with Alex Michael · Wallaroo Wallets

LenderHawk analysis. Not affiliated with or endorsed by Acquiring Minds.

The Deal

Business
Wallaroo Wallets
Industry
E-commerce, Amazon FBA, Consumer Products
Year
2022
Financing
SBA 7a
Revenue at Purchase
$875K
Deal Source
broker

Financing Structure

SBA 7(a)

Strategic Rationale

Buyer sought personal freedom, control over his schedule, and the ability to pursue diverse interests beyond corporate constraints by acquiring an established e-commerce business.

Post-Acquisition Performance

Revenue grew from $650,000 to $875,000 annually in first 15 months; gross margins maintained at healthy levels after initial experimentation; launched magnetic wallet variant and developed new minimalist card holder product line; successfully transitioned from house-based inventory management to third-party logistics provider.

The LenderHawk View

Real lenders that finance similar deals

Active Lenders
10
Median Spread
P + 3.49%
Top Lenders
Wells Fargo Bank National Association381 deals
The Huntington National Bank374 deals
TD Bank, National Association338 deals
Manufacturers and Traders Trust Company219 deals
U.S. Bank, National Association173 deals

Key Takeaways

  • 1Diversifying off Amazon via Shopify requires serious time, capital, and intentional effort rather than a half-hearted approach, and represents nearly a separate business despite already having product-market fit.
  • 2Identify reliable proxies for due diligence when direct investigation is difficult, such as broker reputation and product reviews, rather than attempting to perfectly research everything.
  • 3Low-hanging fruit for growth often exists within your current platform before expanding to new channels, making opportunity cost analysis critical for capital allocation.

Matched SBA Loan Records

SBA loan filings we matched to this deal

JPMorgan Chase Bank, National Association85%
$100KP + 2.95%FY2017