Acquiring MindsJanuary 6, 2025✓ Verified in SBA records

Taking a Flower Shop from $600k to $9 Million

with Michael Jacobson · French Florist

Listen to Episode →

LenderHawk analysis. Not affiliated with or endorsed by Acquiring Minds.

The Deal

Business

French Florist

Industry

flower shop

State

Year

2018

Revenue at Purchase

$9.4M

Deal Source

family

Financing Structure

Buyer Equity

Investor Equity

Strategic Rationale

Fragmented, low-tech industry ripe for disruption through proprietary software and digital marketing.

Post-Acquisition Performance

Grew from $600k to over $9.5M in annual sales; expanded to 5 locations.

Key Takeaways

1Identify and eliminate unnecessary intermediaries and commissions that drain profitability, such as wire services taking 30-40% revenue share
2Technology and operational improvements in legacy industries can compound dramatically when owner approaches with fresh perspective and invests in systematic modernization
3Resource scarcity forces focus; limited capital required prioritizing singular high-impact initiatives rather than pursuing multiple strategies simultaneously
4Supply chain optimization through direct farm relationships and economies of scale can improve margins and product quality while reducing costs
5Customer acquisition through owned channels (search engine optimization, email marketing) builds more sustainable business than relying on third-party aggregator platforms

Matched SBA Loan Records

SBA loan filings we matched to this deal

Wells Fargo Bank National Association95%

$10KP + 6.50%FY2014

JPMorgan Chase Bank, National Association95%

$350KP + 1.23%FY2016

Heritage Bank of Commerce95%

$2.5MP + 2.40%FY2015

Want the Full Story?

The full narrative — the personal details, the hard moments, the host conversation — only lives in the original. Go listen.

Listen on Acquiring Minds

The Deal

Business

French Florist

Industry

flower shop

State

Year

2018

Revenue at Purchase

$9.4M

Deal Source

family

Financing Structure

Buyer Equity

Investor Equity

Strategic Rationale

Fragmented, low-tech industry ripe for disruption through proprietary software and digital marketing.

Post-Acquisition Performance

Grew from $600k to over $9.5M in annual sales; expanded to 5 locations.

Key Takeaways

1Identify and eliminate unnecessary intermediaries and commissions that drain profitability, such as wire services taking 30-40% revenue share

2Technology and operational improvements in legacy industries can compound dramatically when owner approaches with fresh perspective and invests in systematic modernization

3Resource scarcity forces focus; limited capital required prioritizing singular high-impact initiatives rather than pursuing multiple strategies simultaneously

4Supply chain optimization through direct farm relationships and economies of scale can improve margins and product quality while reducing costs

5Customer acquisition through owned channels (search engine optimization, email marketing) builds more sustainable business than relying on third-party aggregator platforms